Avert Cyberattack Agony: 5 Ways to Secure Your WordPress Site in [2023]

Are you an SMB owner or entrepreneur who is worried about your WordPress site's security? If not, you should be—and here's why: A few years back, I woke up to every website owner's worst nightmare. My site, once a bustling hub of activity, had been hacked, defaced, and taken hostage by cybercriminals.

The feeling of helplessness was overwhelming. After all, as business owners, our websites are our lifeline to the rest of the world. They're how we connect with customers, showcase our products and services, and build our brand's reputation. So when that lifeline is suddenly cut, the consequences can be devastating.

But here's the silver lining: That experience taught me invaluable lessons about the importance of robust cybersecurity—and today, I'm sharing those lessons with you. Let's be clear, I am NOT a cybersecurity expert, but from necessity, I have had to educate myself in this dark realm and want to share what I know with you so that you don't have to face the same debilitating experience.

In this must-read guide, I will lay out Tech-Stack Hacks you can take today to safeguard your WordPress site from the growing threats of the digital landscape. With the right knowledge and tools, you can confidently protect your online presence and keep your business thriving.

Let's turn you into a cyber-security champion—starting right now!

Understanding Common WordPress Security Threats

According to a 2022 study by UpCity, only 50% of SMBs have a cybersecurity plan in place and 43% of cybersecurity attacks are aimed at small businesses.

As an SMB owner, I'm certain that you are no stranger to facing challenges head-on when they come up. However, when it comes to cybersecurity, there is a completely new element of danger lurking that can strike when you least expect it.

Digital predators are constantly on the prowl, scanning sites for vulnerabilities and looking for their next target. Whether it is to steal your data or simply leverage your servers to spread a virus or spam campaign, the consequences can have devastating effects on your business.

Let's look at some of the most common WordPress security threats out there today:

Brute Force Attacks: Imagine a burglar trying every possible key combination to unlock your front door. That's what brute force attackers do—relentlessly guessing usernames and passwords to gain unauthorized access to your site. Once they're in, they can wreak havoc on your digital home.

SQL Injection: These attackers exploit weaknesses in your site's database to manipulate, steal, or destroy critical data. It's like a digital heist—and your customer information, orders, and content are all at risk.

Cross-Site Scripting (XSS): XSS attackers inject malicious code into your site's pages, putting your visitors in harm's way. Imagine your trusted site suddenly serving as a launchpad for scams, phishing, and malware. It's a trust-breaking scenario that you would not want to expose to your customers or the rest of the internet for that matter.

Malware: Malware is like a shape-shifter that comes in many forms, including viruses, ransomware, spyware, and more. These infections can spread silently, compromising your site's functionality, stealing sensitive data, and even holding your site hostage for ransom.

In the following sections, I'll share 5 Tech-Stach Hack strategies you can deploy to outsmart these attackers and keep your WordPress site secure because when it comes to cybersecurity, knowledge is your ultimate weapon.

Tech-Stack Hack Tip: As you explore the security strategies below, you'll be pleased to know that many of them can be seamlessly implemented using two of my go-to tools: WPEngine hosting and Wordfence. These trusted solutions are designed to enhance your website's security while simplifying the process.

To help you navigate the list with ease, I'll include an icon, like those shown below, next to each strategy that can be effectively addressed by WPEngine or Wordfence.

1. Implementing Strong Passwords and User Access Controls

When it comes to securing your WordPress site, there's no such thing as being too cautious. Your login credentials are like the keys to your digital kingdom, and in the wrong hands, they can unlock a world of trouble. By simply implementing strong passwords and user access controls, you can build a robust barrier that keeps cybercriminals at bay.

• Craft Unbreakable Passwords: A weak password is like an open invitation to hackers and is one the most simple strategies you can implement. Aim for a mix of uppercase and lowercase letters, numbers, and special characters. Make it lengthy—at least 12 characters—and avoid predictable patterns or common phrases. Remember, a strong password is your first line of defense, so make it count!
  
• Use Unique Passwords for Every Account: Reusing passwords across multiple accounts is a risky game. If one account is compromised, the domino effect can be disastrous. Break the cycle by creating unique passwords for each account—whether it's your WordPress admin, hosting, or email.
• Enable Two-Factor Authentication (2FA): Add an extra layer of security with 2FA—a powerful tool that requires a second form of verification beyond your password. Whether it's a code sent to your mobile device or an authentication app, 2FA ensures that only you can access your account, even if your password is compromised.
  
• Limit Login Attempts: Brute force attacks involve cybercriminals making repeated login attempts to guess your password. Put the brakes on these attacks by limiting the number of failed login attempts allowed from a single IP address. Many security plugins offer this feature, so take advantage!
  
• Set Up Role-Based Access Controls: Not every user needs full access to your site. Assign roles and permissions based on the principle of least privilege—giving users only the access they need to perform their tasks. Keep admin-level access exclusive and regularly review user permissions to prevent unauthorized changes.
• Monitor User Activity: Stay vigilant by monitoring user activity on your site. Keep an eye out for unusual login attempts, suspicious behavior, or unauthorized changes. Awareness is key to catching and preventing security breaches.

By taking these proactive steps, you'll be well on your way to securing your WordPress site from unauthorized access. Remember, in the digital world, the best offense is a strong defense. So lock down your site, take control of user access, and enjoy the peace of mind that comes with airtight security.

2. Keeping WordPress Core, Themes, and Plugins Up-to-Date

Updates aren't just about adding new features or improving performance—they're also about patching security holes. Developers routinely release updates to address known vulnerabilities, and by installing these updates, you're effectively closing the doors to potential attacks. Think of updates as reinforcements that strengthen your site's security armor.

• Updating the WordPress Core: The WordPress core is the foundation of your website, and keeping it updated is paramount. WordPress makes this easy by providing automatic updates for minor releases and security patches. For major releases, you'll need to update manually from the dashboard. Either way, make it a habit to check for updates regularly and install them promptly.
  
• Keeping Themes and Plugins Current: Themes and plugins are like the building blocks of your site, and outdated ones can introduce weaknesses. To update your themes and plugins, head to your WordPress dashboard, navigate to "Updates," and you'll see a list of available updates. Be sure to back up your site before updating, as changes can sometimes lead to compatibility issues.
  
• Beware of Abandoned Plugins: Not all plugins stand the test of time. Some may be abandoned by their developers and left without updates or support. These abandoned plugins can become security liabilities, so it's wise to replace them with well-maintained alternatives from reputable sources.
  
• Automate Updates for Peace of Mind: If you prefer a hands-off approach, consider using plugins or services that automate updates for you. Automatic updates ensure that you're always running the latest versions without lifting a finger. Just be sure to monitor your site for any issues that may arise after updates.
  
• Test Updates in a Staging Environment: For added caution, test updates in a staging environment before applying them to your live site. A staging environment is a clone of your website where you can safely test changes without affecting your visitors. This way, you can catch and resolve any issues before they go live. I like to use WPEngine as my hosting provider as they provide Staging and Development environments with every subscription.
  

By keeping your WordPress core, themes, and plugins up-to-date, you're actively safeguarding your website from emerging threats. In the cybersecurity race, staying current is a winning strategy—so embrace updates, enjoy the enhancements, and relish the confidence of knowing you're well-protected.

3. Utilizing a Web Application Firewall (WAF)

Your WordPress website is a beacon, attracting visitors from near and far, but not all of these visitors have good intentions. Among the genuine users and potential customers, malicious actors are looking to exploit any weakness they can find.

That's where a Web Application Firewall (WAF) comes into play—a powerful tool that serves as a digital shield for your site, guarding it against a wide array of cyber threats.

Let's explore how a WAF can enhance your site's security and how you can deploy one effectively:

• Understanding the Role of a WAF: At its core, a Web Application Firewall is a security solution that monitors, filters, and blocks incoming web traffic based on predefined rules. Whether it's stopping SQL injections, thwarting cross-site scripting (XSS) attacks, or preventing brute-force login attempts, a WAF acts as a vigilant gatekeeper, ensuring that only legitimate traffic reaches your site.
• The Benefits of Using a WAF: With a WAF in place, you can enjoy peace of mind, knowing that you're protected from a wide range of attacks. By blocking malicious requests, a WAF can reduce the risk of data breaches, prevent defacement of your site, and preserve your website's reputation. It's an essential layer of defense that no website should be without.
• Choosing the Right WAF for Your Site: The market is filled with WAF solutions, each with its own set of features and capabilities. When selecting a WAF, consider factors such as ease of setup, customization options, and real-time threat detection. Popular WAF solutions for WordPress include Wordfence, Sucuri, and Cloudflare. I leverage Wordfence for my clients and as my own WAF solution. You can get Cloudflare automatically when you sign up for WP Engine as well.
  
• Configuring Your WAF: Once you've chosen a WAF, it's time to configure it to match your site's needs. Most WAF solutions offer predefined security rules, but you can also create custom rules to address specific threats. Be sure to monitor and fine-tune your WAF settings to minimize false positives and ensure optimal performance.
• Staying Updated and Vigilant: Cyber threats are constantly evolving, and your WAF needs to keep pace. Ensure that your WAF is regularly updated with the latest security rules and threat intelligence. Additionally, review logs and alerts generated by your WAF to gain insights into attempted attacks and identify potential areas of improvement.
• Understanding WAF Limitations: While a WAF is a powerful tool, it's important to recognize that it's just one layer of your overall security strategy. A WAF is highly effective at blocking external attacks, but it may not protect against insider threats or vulnerabilities in third-party plugins. A comprehensive approach to security should include other measures, such as strong passwords, regular updates, and security scans.

By utilizing a Web Application Firewall such as Wordfence, you're equipping your WordPress site with a formidable defense against cyberattacks. It's like having a digital bouncer at the entrance to your website, filtering out the bad actors and ensuring a safe and secure experience for your legitimate visitors. So, embrace the power of a WAF and move forward with confidence, knowing that your website is well-guarded in the ever-changing world of cybersecurity.

4. Implementing SSL Encryption:

As an SMB owner or entrepreneur, you understand the value of building trust with your customers and visitors. A key aspect of that trust is ensuring the privacy and security of their data as it travels between their browsers and your WordPress site. This is where SSL encryption—a technology that has become a gold standard in website security—comes into play.

Let's explore what SSL encryption is, why it matters, and how you can seamlessly implement it on your site:

• The Fundamentals of SSL Encryption: SSL (Secure Sockets Layer) encryption is a protocol that establishes a secure and encrypted connection between a user's browser and a website's server. With SSL in place, sensitive data such as login credentials, payment information, and personal details are protected from eavesdropping, tampering, or interception by malicious actors.
• The Trust Factor: SSL encryption is more than just a security measure—it's also a trust signal. Websites with SSL display a padlock icon in the address bar, and their URLs begin with "https://" rather than "http://". These visual cues assure visitors that your site is secure and that their information is safeguarded. In today's security-conscious online environment, SSL is a must-have for building trust and credibility.
• Benefits of SSL for SEO: Implementing SSL encryption on your site can also provide SEO (Search Engine Optimization) benefits. Search engines like Google consider SSL as a ranking factor, meaning that secure websites are more likely to rank higher in search results. By using SSL, you're not only enhancing security but also boosting your site's visibility.
• Obtaining an SSL Certificate: To implement SSL encryption, you'll need an SSL certificate. This digital certificate verifies your website's identity and enables secure communication. You can obtain an SSL certificate from a Certificate Authority (CA), and many web hosting providers offer free SSL certificates as part of their hosting plans. Alternatively, you can use free services like Let's Encrypt to obtain an SSL certificate.
  
• Installing and Configuring SSL: After obtaining an SSL certificate, you'll need to install it on your web server. Your hosting provider may offer automated tools for SSL installation, or you can manually configure it by following the provider's instructions. Once installed, ensure that all pages and resources on your site are served over HTTPS by configuring redirects and updating links.
• Keeping Your SSL Certificate Up-to-Date: SSL certificates have expiration dates and need to be renewed periodically. Keep track of your certificate's expiration date and renew it promptly to avoid any disruptions in SSL protection. Some hosting providers and services offer auto-renewal options for SSL certificates, making the renewal process seamless.

By implementing SSL encryption on your WordPress site, you're creating a secure and trustworthy environment for your visitors. Whether they're browsing your content, making a purchase, or submitting a contact form, they can do so with confidence, knowing that their data is encrypted and secure. SSL encryption is a vital investment in your site's security, your brand's reputation, and your customers' peace of mind.

5. Conducting Regular Security Scans and Backups

As a savvy website owner, you know that cybersecurity is not a one-and-done task—it's an ongoing commitment to vigilance and preparedness. Regular security scans and backups play a pivotal role in this commitment, helping you identify vulnerabilities, mitigate risks, and recover quickly in the event of a cyber incident. Let's delve into how you can integrate these essential practices into your website maintenance routine:

• The Value of Security Scans: Think of security scans as a routine checkup for your website's health. By conducting regular scans, you can detect malware infections, identify security vulnerabilities, and uncover suspicious activity. These insights empower you to take prompt and decisive action, fixing issues before they escalate into full-blown crises.
• Choosing a Security Scanner: There's a wide array of security scanners available for WordPress, each with its own set of features. Look for a scanner that offers comprehensive scanning capabilities, real-time monitoring, and detailed reports. Popular security plugins like Wordfence, Sucuri, and iThemes Security offer robust scanning tools that can be easily integrated into your site.
  
• The Necessity of Regular Backups: Backups are like a safety net for your website. If something goes wrong—whether it's a cyberattack, a technical glitch, or human error—a backup allows you to restore your site to its previous state with minimal downtime. Regular backups ensure that you're always prepared for the unexpected and that your hard work and valuable data are safeguarded.
• Implementing a Backup Strategy: Your backup strategy should include factors such as backup frequency, storage location, and retention period. Consider using a plugin or service that automates the backup process, such as UpdraftPlus, VaultPress, or BlogVault. Additionally, store your backups in a secure offsite location, such as cloud storage or a remote server, for added protection.
• Testing Your Backups: A backup is only as good as its ability to be restored. Periodically test your backups by performing a trial restoration in a staging environment. This ensures that your backups are functional, complete, and ready for use in case of an emergency.
• Staying Informed and Proactive: Cybersecurity threats are constantly evolving, and staying informed is key to maintaining robust security. Keep abreast of the latest security trends, vulnerabilities, and best practices. Proactively address any identified risks, and take swift action to resolve security alerts and issues.

By conducting regular security scans and backups, you're taking control of your website's security and reinforcing its resilience. These practices enable you to stay vigilant, promptly address vulnerabilities, and bounce back quickly in the face of adversity. With your proactive approach to security, you can focus on what truly matters: growing your online presence and achieving your business goals with confidence and peace of mind.

Wrapping Up

Securing your WordPress site is crucial in today's digital landscape, and we've covered some powerful strategies to fortify your website's defenses. From strong passwords to SSL encryption, you've learned how to keep your site safe from harm. But there's a fantastic Tech-Stack Hack you should add to your arsenal: Wordfence and WPEngine.

Wordfence is an all-in-one security powerhouse that simplifies cybersecurity even for non-techies. It boasts a robust Web Application Firewall, comprehensive security scanning, and real-time threat defense. Wordfence has a FREE option that provides a TON of value and is a great place to start. And when combined with the hosting prowess of WPEngine, you can have a bulletproof WordPress site that can withstand even the most sophisticated attacks.

As an SMB owner, I understand how much your website means to you. It's the lifeblood of your business, and any disruption can be devastating. But with the right security strategies in place and a vigilant approach, you can outsmart cybercriminals and keep your site safe.

Need Help? If you're interested in learning more or have any questions, please feel free to visit my consulting page for more information. I'm here to help you achieve your goals and overcome any technical obstacles you may encounter in your business